How to make a social media marketing plan in 2020?

A strategic approach to social media marketing can bring great results for your brand, increase your audience, and generate leads and sales. In this article, we will talk about what is related to social media marketing so that you can better prepare yourself for success with these highly populated platforms.

The social media marketing plan is essential within the digital marketing bread of your business

Start your social media plan by considering these questions:

  1. What do you hope to achieve through social media marketing?
    • Increase in website traffic.
    • Customer Engagement or Parenting Lead
    • To increase brand awareness
    • Create a community and defend your business.
    • Improve communication with your existing clients.
    • Sales, leads and conversions.
  2. Who is your target audience?
  3. Where would your target audience spend their time online and how would they use social media?
  4. What message or messages do you want to communicate to your target audience?
  5. What social media platform should I start with?

Your type of business should help you decide and drive your social media strategy

For example, an e-commerce or travel business, being highly visual, can derive a lot of value from a strong presence on Instagram or Pinterest. A business-to-business or marketing company could find more influence on Twitter or LinkedIn.

Once you’ve decided on your goals, audience, message, and social platforms, it’s time to implement. Here are some tips to help you start your campaign.

Marketing in social networks

The social media marketing plan is essential within the digital marketing bread of your business

Social media content planning

Consider keyword research and research competitive to help generate content ideas that will appeal to your target audience. What are other companies in your industry doing to drive engagement on social media?

Great content

As with most digital marketing activities, great content is the key to social media marketing success. Be sure to post regularly and provide valuable information that your customers find useful and interesting. The content you share online should go beyond the written word; Consider the video, images, and infographics as part of the mix.


As your social media get your business message across, make sure your brand stays consistent across all platforms and publishing activities.

Social networks to share content

If you are creating content on your website, be sure to use your social media platforms to share and reach your content to a wider audience.

Share content from other sources

The purpose of this activity is to build trust and credibility in your business. This helps build your audience and community on social platforms and introduce new audiences to your digital presence. It also opens you up to collaboration if applicable to your company.

Tracking competitors

Social media offers tools to monitor your competitors and their activity. You can find posts and content that resonate with your audiences and use this to tailor your strategy.


Professional writer with more than 7 years of experience. Joseph has worked as a content creator and editor on different web pages. He has been coordinator and content manager in various editorial teams. He also has extensive experience in SEO and digital marketing.