I don’t want to start off on the wrong foot here, but I have to say it directly: appearances are important. A lot. Of course, I mean the appeal of your website. While it’s an obvious statement in that regard (it’s a common customer request), what I want to explain in more detail is why it is important and how your website looks like.
Decisions about which colors to choose, what fonts to use, and where certain elements are located on each page can be the difference between a great-looking website and a website that performs well.
Bad web design can hinder your Google ranking
The usability and overall user experience of your website is an important factor that Google considers when content is positioned in the search engine. You can make the difference between being on page 1 or on page 10.
A great user experience involves: making sure that the fonts you are using load quickly and display in a size that is considered readable, the size of the buttons, and how close they are to other content on the page (blank space) and the general ease of use and ability to navigate through the pages.
Achieving a good web positioning does not only depend on the web interface, but also on many other factors to consider
Of course, web design only makes up some of the considerations that Google takes into account when determining the quality of a website (page speed and quality of content are also there). But, with the advent of user behavior that leans so heavily towards mobile devices, Google is putting a firm focus on mobile devices, making design more vital than ever. In other words, now it is less about making a website look good and flow well on the desktop; It should be responsive, well considered, and easy to use on mobile as well as (or even better) than other devices.
Web design for your business
Even without the need for digital marketing initiatives, you may need a website to meet a set of goals, such as capturing queries or selling products.
If this is the case, the ease of use and user experience of your website are still essential for the success of your online business. Research shows that seemingly simple things like choosing the color for your buttons can be the difference between a user’s conversion or a user’s continuing their journey elsewhere. Unless your website has been properly designed to consider user experience, the ability of your website to lead users to the right areas and get conversions will be difficult.
Questions to ask yourself about the design of your website …
Does your website align with other brands you have on the market?
If you are looking to achieve effective online representation of your brand or company, there are decisions you need to make in terms of how your website looks. So take a look at your website and see if it aligns with the image or overview you have for your brand and company. For example, if you were to present a potential customer with your logo, business cards, or other branded material, would they align with the look of your website?
The design of your website should be your company’s online cover letter
Does my website make a positive first impression?
To make a positive, memorable, and professional impression, you need to make sure that your company’s website is an extension of your brand, not fighting it.
Your website is a place where you can control what the user sees, the messages they receive and the experience they have. If the look of your website doesn’t include good design and decisive decisions, it is little more than maintaining a place on the Internet, missing out on great opportunities for your business to grow and prosper.
What is your design currently doing for your website?
This is the most important question to ask yourself. If your design doesn’t represent your brand in a way that not only makes you proud but also isn’t doing its job in terms of a pleasant user experience and conversions, it might be time to consider investing in a new one that works.