In these times, we are a society that loves to have everything within our reach. If we wait too long on the way through the line, we get frustrated, and if we have to wait in traffic, our day is ruined. The same applies to our experiences on the Internet.
Web loading speed is an important factor in keeping site visitors on your pages, and if your pages take too long, it is a safe bet that they will stay away from your website. In fact, page abandonment rates usually crawl above 25% when your page loads less than four seconds, and that’s generous.
A good target web load speed is two seconds, although Google says they point to a load time of less than half a second.
If one of your marketing objectives for 2019 is to increase the speed of your page, you are in the right place. On this page, we will discuss some of the best ways to ensure that your pages load as quickly as possible to decrease churn rates and increase revenue.
Why is website loading speed important?
You might wonder why the exact speed of the site is so important, and there are many reasons. It is not just because users prefer a fast site, although that is one of the main reasons.
See why having a fast load time is crucial for a successful website and business.
Site visitors want information NOW
When someone visits Google, they type in their search query to find a host of link options. When you choose one of those links, you are likely to choose one based on the title tag and meta description, as it matches your search and search intent.
However, if they click on the link and the website takes more than three to four seconds to load, about a quarter of the traffic will press the Back button to return to the search results.
Even though their link was the one they chose based on the relevance of the content, the loading speed of their page ruined their visit and they no longer have another potential customer.
Page loading speed is so crucial to a successful site because without it, 25% of your traffic goes to one of your competitors with faster site speed. It is important that you provide site visitors with the information they are looking for quickly so that they stay on your page.
It is a Google ranking factor
As the world’s most popular search engine, Google strives to deliver the best pages to users. That means they want the websites they serve organically to have great web design, to have a wealth of information to match search engine queries, and to deliver a great user experience (UX).
Page load speed is part of the user experience, as it ultimately affects the quality of a user’s visit.
When your page loads slowly and your bounce rate increases, Google sees that as a bad sign. He warns Google that his website might not be the best option for this search query, since loading it takes forever, and makes people bounce from the site from left to right.
If you want to rank high on Google what you should do is make sure your pages load quickly.
Although Google says page loading speed is not the most important ranking factor, they have still admitted that it is nevertheless a ranking factor.
4 tips to keep your website up to date for 2020
There are a lot of elements on your website that could be to blame for the slow loading time. Here are a few to fix in 2019 to ensure your website loads at the speed of the new year!
1. Compress those images
Images are one of the most important web parts. They help pages come alive and allow you to display your products, employees, and more.
However, if you don’t make sure they’re compressed before you upload them to your website, you could have a lot of page speed issues.
Huge, high-quality images look great, but they can jam loading speed on your pages.
2. Reduce redirects on your site.
Redirects are great when you need a page to go elsewhere, a redirect provides a quick and effective option. However, it is not the best for the speed of your page.
If you have tons of redirects across your site, it could be cluttering your website and causing your pages to load slowly.
Think of your website as a map. Every time someone clicks on a link to a page on your site that is a redirect, the server essentially has to redirect visitors to the correct location. Although this only takes a few seconds, it can seem like an eternity and can end up causing site visitors to bounce off your site.
To slow down the page load, remove as many redirects as you can.
3. Optimize your HTML code
Your HTML code is the roadmap for servers to read. By reading it, the server can provide the pages of your website for the world to see. But the world of HTML coding can be quite complex and complicated, and it’s important to keep your code as clean as possible.
Things like extra spaces and commas in your code can have a big impact on your page load time, in addition to extra code or encoding comments.
After reviewing your code with a fine-toothed comb, you can dramatically speed up your website.
4. Make sure you have a good hosting option
Every website on the Internet is hosted on a server. This is where your website lives and where Internet users are served.
When you start your business the first time, you may not have tons of traffic, which can lead you to choose a cheaper accommodation option. There is nothing wrong with a cheap hosting option when you have very little traffic entering your website. However, when your business begins to grow, you will want to make sure that the server can accommodate its increasing traffic numbers.
Shared hosting is extremely cheap, but it is not configured to handle large amounts of traffic. VPS hosting is similar to shared hosting, although you have your own parts of the server. Lastly, a dedicated server means it has a lot of space, but it also has a lot of maintenance.
Each option has its advantages, but for a heavily trafficked website, you’ll want to try to stay away from a shared server.