In the past, social media and SEO were two separate disciplines. Those days are long gone. Today, social media and SEO are tied to the point that industry experts claim that “Social SEO is the new SEO.” SEO insights can improve your social strategy and social cues can have an effect on rankings, but the relationship hardly ends there. In this blog, we will explain how to make these two marketing strategies work in unison and dramatically increase profits for your business.
Social media is a powerful tool for your business. It shapes the perception of your name, embodies your voice and generates clicks, shared actions and participation. In short, it generates great income! Not only that, it has a huge influence on SEO (and the relationship is mutual). Here are some figures on social signals and their impact on organic rankings:
- Higher ratings correlate with more actions
- The first four positions of Google have more activity on Facebook.
- Sharing activity strongly correlates with content rating and length
It’s safe to say that an integrated approach between the two will generate new leads and drive conversions. Translation: Social SEO will earn you more money.
Social SEO is key to driving engagement and building enthusiasm
Social SEO is an important tool for people to talk about you. In the online world, this is called link building. When users across the web link to your site or mention you, it creates a buzz and correlates to higher rankings. Social SEO can help you do this by:
Keywords: The analytical side of SEO can help you better understand what words people are using to find you. The most frequent searches can be directed and used in your favor.
Competitive Research: A little bit of espionage in the competition can provide a great understanding of what is generating enthusiasm for them. We can take that information and improve it.
Trends: Analyzing social trends and helping you get ahead of the curve is another way a great SEO mind can improve your social strategy.
Social media tips that work
You can start improving your social engagement by helping your rankings and generating more income on social media using these few tips. And remember: always think from your user’s perspective. What they want to know and how they find it (that’s where Social SEO comes into play).
- Create linkable content and share it on social media.
- Create short SEO-optimized social posts
- Encourage commitment and always participate.
- Optimize your social profiles for locals.
- Analyze clicks and share to see what’s working.
Social media and Social SEO are now one in the same. In fact, social could be the new SEO (and some networks are even search engines in their own right). Use these tips to interlock your search engine optimization and social media strategies and you will benefit from the synergy between them!